San Francisco New Tech: LilGrams Live Demo
Upon being called out by Gregarious Narin to attend SF New Tech tonight, I was delighted to see a live demo of LilGrams, the startup I’ve been privately pitched to great effect by both Greg and Ranvir Gujral in days gone by.
With great breadth, depth, and versatility (compatible with Twitter, Facebook, Flickr, YouTube, etc., and with email, web, and desktop apps currently available and an iPhone app right around the corner), LilGrams is uniquely poised to take over the Gen Y parenting market.
Simply put, LilGrams allows parents to upload and share information and media of/about their infants (and soon, children) across many social platforms. Interested parties (friends, relatives, etc.) can opt-in to receiving updates, choosing the medium and frequency of these messages, including photo prints.
It sounds deceptively simple until you consider 1) how much time updating social media takes and 2) how much time raising an infant takes.
Gregarious and Ranvir have spoken directly to a previously unaddressed (school me if I’m wrong and there are seriously competitive products out there) user pain. They’ve also given brands a great, non-invasive platform for reaching out to ad-wary young parents.
Plus, the platform is bright, shiny, easy to use, and (frankly) fun. I was not the only young woman in the audience thinking, “Dang, I gotta get me one-a them babies so I can use this site!” during Greg’s presentation. Fortunately, I have a nephew; all I have to do is get my sister-in-law to sign up.
Oh, and that’s the other awesome part. LilGrams is ready for business with a model that works. Subscriptions will be available on a sliding scale: More media, more space, more money.
Also, of all the presentations this evening (and indeed, among all the pitches I’ve been thrown over lo these many months), LilGrams stands out as being a complete, well-developed product that is currently and immediately fundable.
LilGrams is a go. On a one-to-ten scale, a definite 10.
Vids, pics, and more from SF New Tech to come tomorrow. You know, when I can get this (currently busted) camera to work.