Well, after about 12 hours of tweeting, blogging, guilting my online friends, and begging for retweets, my sister’s Relay for Life American Cancer Society fundraising page has received several hundred hits and her fundraising goal of $200 has been exceeded.
My question for you is this: With a network of more than 1,000 friends and followers across many networks, and with minimum donations of $5, is $200 enough? (Update: I just emailed Rachel and asked her to raise her fundraising goal to the “more realistic” figure of $1,000.)
What do you think would increase the amount of money we can fundraise for cancer research?
1) More time.
2) More retweets/reposts.
3) Smaller (than $5) minimum donations.
4) Paypal AND credit cards (rather than cards alone).
5) A different pitch/approach, such as incorporating multimedia (e.g., YouTube video mini-campaign or a Flickr challenge/contest).
6) Greater incentives for donations (e.g., retweets, shout-outs, links).
7) Involving more long-tail social sites with smaller concentrations of closer connections.
Yes, this is a plea for a good cause and to support a family member, but I’m also treating it as a case study. Now that we’ve begun, what can we tweak to generate greater results? If time and the attention of my network is my
investment of social capital, what can we do to increase the returns?
And in case you haven’t donated yet, do it now. Cancer research needs a heck of a lot more than $200.